Virginia Matesanz Riaño

DIRECTOR OF INNOVATION PROCESSES

With a Degree in Business Administration and Management and a Master’s Degree in Advanced management by the Deusto Business School, Virginia has held a number of positions in the field of sales and marketing for more than 18 years at Grupo EROSKI.  Through the Cluster she currently promotes the competitiveness of companies by encouraging customer-focused innovation that contributes real differential value for end users.

Virginia combines her work at the Cluster with teaching, as a Retail and Consumer Behaviour lecturer, at different centres and for university programmes such as ESIC, Cámara Bilbao University Business School and Cesine.